We believe that marketing should be done with a purpose.

Whether it’s to bring awareness to a new product or service, to increase a brand’s social media reach, to convert website visits into leads – we’re not in the business of just serving up impressions. We’re here to bring meaning to your marketing – it’s digital done right.

There’s not a one-size-fits-all solution to every marketing need, just as there are no two businesses alike. We get to know your company – its successes, struggles and dreams for the future – and build a customized plan for marketing to your target customers. No cookie-cutters here. You do what you do better than anyone else out there, and your digital marketing should, too.

We start with three foundational assets:

Website Design & Development

Online, good first impressions don’t cut it – you have to be outstanding to keep prospects on your page. Your website is your digital storefront, office and sales team. Make it the best it can be with help from 2060 Digital. We’ll develop fresh graphics and content as well as streamline and optimize for users and search engines. Once everything’s looking sharp, we’ll implement tools that will help get people to your site and let you see what they’re up to:

  • Directory Setup. Increase your search engine ranking and be seen as an authority in your industry with consistent listings on 40+ directory sites and databases.
  • Call Tracking. See which messaging people are responding to by using unique, trackable phone numbers on your site and real-time analytics.

 

Mobile Optimized Site Development

In January of 2014, a very significant milestone was reached when mobile devices accounted for more than half of all Internet usage in the United States. In fact, it’s projected that local mobile search is going to surpass local desktop search as early as 2015. Mobile-friendly websites offer increased download speeds and shorter page load times, which means your business is keeping pace with your potential customers’ fast-paced lifestyles. We offer two options that will showcase you the best for the smartphone and tablet set – which nowadays is just about everyone:

  • Responsive Websites. Don’t get left in the dust with an unresponsive site – meet the millions of users searching for you on their phones and tablets with a site that fits any screen.
  • Mobile Optimized Sites. Distill the best, most important parts of your website into one easy-to-use, intuitive mobile site.

 

Social Media Management

2060 Digital puts you at the forefront of the social revolution with engaging content and dynamic graphics, as well as a strategy specific to your brand and goals, monitoring, analytics, targeted ads and much more. Plus, a partnership with 2060 Digital leverages the more than 143,000 followers on our network of pages to exponentially increase your reach!

We have experience working with brands from small, family-run businesses to international companies with worldwide social initiatives. Whether local promotions for Coca-Cola, McDonald’s and Kroger or full management for Fischer Homes, Ultimate Air and many others – our team provides results on campaigns no matter the scope.

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With the combined power of these three elements working for your business, we can further tailor solutions for your digital marketing needs.

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Demographic Display

Reach your demographic before they reach you – target your display advertising based on household characteristics like income, age, gender, ethnicity and more. With 750+ different targeting attributes, your business will reach the right people with the right message.

Email Marketing

Introduce yourself to a whole new audience through permission-based email marketing targeted to your industry and/or location. We’ll add to your database and create high-quality emails, designed and written by professionals, that generate results with clear calls-to-action and engaging subject lines.

Retargeting

Ever wonder how those ads for things you just looked at online seem to follow you around? Yeah, that’s retargeting, and we can make it happen for your business. Stay engaged with your target audience as they travel around the Web, and keep your services top-of-mind until they come back to your site to make a purchase. Retargeting works in the following ways:

  • Website
  • Page Retargeting
  • IP Targeting
  • Facebook

 

Search Engine Marketing (SEM)

Search Engine Marketing (or SEM) is like having prime real estate in the most desirable place on the Internet – the top of the search results. Using programs like Google Ad Words, you’ll come up right at the top of the page – every time. Plus, you only pay if people click, so we can design a strategy that fits your budget.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of making pages of your website as attractive to search engines as possible. We’ll go through your site and shine it up so that your business starts ranking organically in search results. We know what search engines like, and after we optimize your site, we know they’ll like you.

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