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SEM
3 Big Reasons to Work with a Google Premier Partner
It’s no secret Google’s online advertising platform is massive and far-reaching (e.g., AdWords, YouTube, and Google Display Network), but as you well know, just placing ads doesn’t guarantee instant success. If you’re not well-versed in the intricacies of these various advertising programs, it can be mindbogglingly easy to lose a lot of money in no time flat.…
Google and Healthcare: How to Understand Patient Behavior and Opportunities
Now more than ever, people are consulting “Dr. Google” before they visit a healthcare provider, and even after appointments, 60% of people rely on search engines to validate the information received from their doctors. Whether you’re a regional healthcare center or a private medical practice, your marketing strategy must take the Internet-savvy patient into account,…
Do You Know What These Digital Acronyms Mean?
Why a Business Needs Both SEO and PPC
One of the classic misconceptions in the digital marketing world is that SEO and PPC are rival tactics, but while there are die-hard adherents in both camps, you could actually consider SEO and PPC to be two sides of the same very essential coin. Both methods leverage the power of search engines to garner targeted…
4 Things You Need to Know About Native Advertising
Behind the Screen with Digital Project Manager Brandon Trame
Brandon Trame, Digital Project Manager When it comes to search engine marketing (SEM), the path to success can seem confusing and time-consuming. Thankfully, 2060 Digital has Brandon Trame, a Digital Project Manager working out of our Cincinnati office who not only helps clients with website builds and SEO campaigns, but also has Google paid search experience straight from the…
Going Native: What Is Native Advertising and Why Is It So Effective?
You’ve probably heard a lot of buzz about native advertising lately, but what exactly is it? Native advertising is a form of paid online advertising that closely mimics the look, feel and format of the surrounding content on the web page, making it virtually indistinguishable from the regular page content. Practically all of the largest…
Never Miss a Conversion: The Importance of Google Analytics
Google Analytics is one of the most powerful website monitoring and analysis tools on the planet, offering a suite of tracking and reporting functions that allows website owners to find out all about who’s visiting their site. With exceptionally robust functionality, Google Analytics can give you a tremendous amount of information regarding how people are…
Everything Under One Roof – Using a Do-It-All Digital Marketing Agency
These days it’s pretty much required that your company has an Internet presence, but for many business owners, the thought of adding digital marketing duties to an already-crammed schedule is overwhelming. The most apparent solution is outsourcing your online marketing efforts to a digital agency, but that doesn’t always translate into online success. Digital agencies…