Need for Speed: How to Win on Mobile

Breaking: Studies show that 40% of all online shoppers will abandon a webpage if it doesn’t load within three seconds. With more than half of all Internet traffic coming from mobile devices, it’s important for marketers to make improving the speed of their mobile site a top priority this year. Read time: 3 minutes, 25…

Google and Healthcare: How to Understand Patient Behavior and Opportunities

Now more than ever, people are consulting “Dr. Google” before they visit a healthcare provider, and even after appointments, 60% of people rely on search engines to validate the information received from their doctors. Whether you’re a regional healthcare center or a private medical practice, your marketing strategy must take the Internet-savvy patient into account,…

How to Drive Sales in a Mobile-First World

The current age of smartphones and tablets and the Internet at our fingertips has changed the face of business as we know it. With consumers who are always on-the-go (and always keeping their smartphones within reach), it can be a challenge to remain competitive in a mobile-first world. So what are some things you can…

What Are Micro Moments and How Can You Use Them to Capture Consumers?

Our online access used to have a definite beginning and ending point (surfing the Web for an hour on your desktop computer and then getting up to do something else), but now our digital interactions are comprised of dozens or even hundreds of moments throughout the day – checking the weather on an app, IM-ing…

Mobile Game Plan: Does Your Mobile Strategy Cover All the Bases?

If you’re serious about growing your business, it’s impossible to ignore the importance of mobile marketing. Now more than ever, consumers use mobile devices to help them research and purchase products and services. Marketers need to carefully refine their mobile strategy in order to meet the needs of today’s mobile-enabled consumer. Recent stats published by…

Why Not Having a Mobile Optimized Website is Benching Your Company

Two billion – that’s the number of mobile Internet users worldwide; a number forecasted to grow by 2% each year through 2020 (according to a report released by the International Data Corporation). With staggering facts like these to consider, neglecting to make your website as mobile-friendly as possible is a huge tactical error. Below are…

How to Tap Into the Power of Expandable Mobile Advertising

Even with the average smartphone user checking their phone 46 times per day, just buying mobile ad placements does not guarantee success. Banner blindness is a very real issue, especially with traditional ad formats (e.g., 320 x 50 banner, etc.). Fortunately, expandable mobile ads are capturing users’ attention. Read on to find out what this…

Get Your Holiday Marketing Ready – The Season of Reindeer And Retail is Coming

Every year, it feels as if the leaves can barely change colors before advertisers turn on the holiday lights. And, every year, retail’s “season’s greetings” get more competitive. So, how does the everyday retailer compete for that Christmas cash? The answers to successful holiday marketing lie in strong and purposeful social, email and mobile strategies. Read…