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Archive for November 2016
Why Not Tracking Conversions Will Hurt Your Business
Tracking conversions is a vitally important element of your digital marketing efforts. Not only does it give you a good indication of how effective your campaigns are, but it also provides you with plenty of clues as to what isn’t working. Conversion tracking also helps you narrow down your most valuable sources of traffic, which…
How to Make Your Advertising Creative Cut Through the Holiday Noise
The holiday season is fast approaching, which makes for a very crowded and highly competitive digital marketplace. With so many brands clamoring for attention during this busy season, what can you do to make your marketing message stand out? Here’s how to make your advertising creative cut through the holiday noise.
Your SEO Questions, Answered: 5 Blogs You Need to Read
Sometimes, digital marketing can seem like a giant, ever-changing puzzle with so many moving parts that it makes your head swim. And it can be tough to get good answers to your questions as you discern the right strategy for your business. Today, we’re taking your SEO questions – “I want to outrank my competitors…
Mobile Game Plan: Does Your Mobile Strategy Cover All the Bases?
If you’re serious about growing your business, it’s impossible to ignore the importance of mobile marketing. Now more than ever, consumers use mobile devices to help them research and purchase products and services. Marketers need to carefully refine their mobile strategy in order to meet the needs of today’s mobile-enabled consumer. Recent stats published by…
Local Media Association Talks with Matt Chamberlin, National Director of Digital Brand Strategy
Following a presentation he gave to the Local Media Association at the Digital Agency Summit earlier this year, Matt Chamberlin talked with Deb Shaw, Editor of Local Media Today, for their October publication. He shared a bit about what makes 2060 Digital stand out from other agencies, as well as how we structure our campaign strategy team to…
The Power of One: 4 Reasons to Work with a Digital Agency That Does It All
Marketing a business online is hard work. It requires careful planning as well as a highly integrated approach in order to cover all of your bases and produce effective results. With so many areas of focus – content marketing, search engine optimization, PPC, display advertising, blogging, social media, etc. – it’s a given that you’ll…