Archive for June 2016
How Facebook is Widening the Web for Users with Visual Impairments
Like What You See About Your Business Online? How Reputation Management Can Help
It’s a fairly common scenario: A business owner searches for their own company on Google just to see what comes up, only to be met with disappointing results. Perhaps they’re nowhere to be found on the first page of the search results, or maybe there are only a couple of auto-generated listings that contain their…
When Should You Refresh Your Display Ad Content?
You’ve invested a lot of time into your display ad campaigns, but how much time and money have you spent refreshing your ad copy? With ever-evolving technology, online advertising is aggressively growing, yet consumers are oftentimes overwhelmed by the abundance and repetition of the ads they see. And when the same old ad runs too…
How to Tell If Your SEO is Working
Behind the Screen with Digital Campaign Strategist Max Kanet
Seasonality in a Digital World: How to Adjust Your Strategy Accordingly
Seasonality is one of the biggest factors impacting the world of digital marketing on a regular basis. For example, florists typically expect a boost in traffic around Valentine’s Day and Mother’s Day. Retailers of prom attire are well aware that March is the month where search engine traffic for prom dresses tends to peak. And…
Why Getting Outside Help With Facebook Ads Is Not a Bad Idea
Maximum Impact: The Best Times and Days to Email Your Database
The Blog is Not Enough: Why SEO Needs Fresh Website Copy, Too
One of the most oft-repeated axioms in all of digital marketing is that “Content is king,” and for many marketers, this statement is a salient reminder to keep blogs updated with fresh posts on a regular basis. While it’s definitely a good practice to keep your dynamic content (e.g., blogs, company news, events, etc.) up-to-date,…