Just How Important is Your Website Homepage?

Ever since the inception of the World Wide Web, the homepage has been considered to be the most important element of a website, but recent shifts in user behavior have begun to challenge that notion like never before. It’s now quite common for visitors to arrive on a website by way of direct links that…

Pinterest Surpasses 100 Million Pinners: What Are You Going to Do Next?

Pinterest just recently released a report confirming that it now has over 100 million monthly active users (MAUs). Conceived a mere five years ago, Pinterest quickly became a social media darling due to its disruptive visually-driven format, as well as its emphasis on simplicity and elegant design. Aside from hitting the 100-million-user milestone, the company…

The 5 Best Ways to Promote Your Content

Content marketing encompasses a whole lot more than just publishing a blog post and waiting to see what happens. Developing and publishing your content is only the beginning. Many digital marketers abide by the mantra that you should spend more time promoting your content than you did creating it. So what are some of the…

Are Your Ads Showing?

Online marketers throughout the world recently became worried about whether people would be able to see their ads on Safari and iPhones, as the web browser makes moves to block even more online advertising. Should we be worried? Yes. And, no.

How to Take Your SEO to the Next Level

If your business has an online presence, more than likely you’ve already implemented some level of SEO to make your website more search engine friendly. While basic SEO (i.e., proper title tags, H1 tags, H2 tags, etc.) is definitely a good start, if you plan to compete with the major players in your industry, you’re…

What to Do When You Realize There’s No Digital Marketing Silver Bullet

It happens to all of us eventually. After going a few rounds of chasing the “hottest” new marketing trends, attending the must-see webinars featuring the most popular marketing gurus and then dizzying ourselves with untold amounts of infographics, whitepapers and ebooks on how to master digital marketing, we finally hit the wall. That “shiny object…

Thinking You Should Instagram for Your Business? You’re Probably Right.

With more than 300 million monthly active users and an average of 70 million photos being shared every day, Instagram has become a social media juggernaut that businesses would be unwise to ignore. Visual content continues to increase in popularity, with Instagram solidly positioned at the forefront of image-based social media usage. And many businesses…

14 Creative Ways to Grow Your Email Database That Actually Work

Building your email marketing database is a job that’s never fully finished. Industry studies show that email databases tend to “decay” over the course of the average year due to email address changes, opt-outs and other factors. But in order to stay ahead of the attrition curve, you’ll need some creative list-building techniques that keep…